The objectives of the Bachelor of Business Administration (BBA) program at Far Western University are designed to align with the overall mission of the university and the needs of the business community. Here are the key objectives:
Skill Development: Emphasizing both theoretical and practical learning, the program hones students’ analytical, problem-solving, and decision-making skills, essential for effective business leadership.
Entrepreneurial Focus: The curriculum encourages innovation and entrepreneurship, fostering the ability to identify opportunities and create sustainable business ventures.
Global Perspective: The program integrates global business practices and perspectives, preparing students for careers in an increasingly interconnected world.
Curriculum Structure
The BBA program spans four years, divided into eight semesters. The curriculum includes core courses, elective courses, and practical experiences such as internships and projects.
Core Courses: Foundational courses in accounting, economics, management, marketing, and finance.
Electives: Advanced topics allowing students to specialize in areas such as digital marketing, international business, or financial management.
Capstone Project: A final-year project that synthesizes learning from the entire program, requiring students to apply their knowledge to real-world business challenges.
Internship: A mandatory internship program that provides hands-on experience in a business environment, enabling students to apply classroom knowledge to practical scenarios.
Teaching Methodology
The BBA program at FWU employs a blend of traditional lectures, case studies, group discussions, and project-based learning. This multifaceted approach ensures that students are engaged and able to apply theoretical knowledge in practical settings. The university also leverages digital tools and resources to enhance learning experiences.